The Circular Revolution: Stop the Take-Make-Waste Cycle

Are you tired of the "take, make, and dispose" economy? 

Our current linear system is an "outdated, inefficient model" that pollutes the environment, drives climate change, and wastes valuable finite resources. 

Welcome to the Circular Revolution—a "systems solution framework" where "materials never become waste and nature is regenerated". This quick guide reveals the three core principles, driven by design, that are transforming our global economy: 
1. Eliminate waste and pollution: We design products and infrastructure to prevent waste from ever being made. 
2. Circulate products and materials (at their highest value): We keep resources in use through strategies like maintenance, reuse, refurbishment, remanufacturing, and recycling. Waste is seen not as a problem, but as a "resource, a building block for something new". 
3. Regenerate nature: We shift focus from extraction to actively improving natural environments and building biodiversity. 

Watch the visual analogy of the "Butterfly Diagram" to understand how this closed-loop system works. 

Learn how your old products can have a "second life" and why choosing a circular economy is essential for growing "prosperity, jobs, and resilience". 

It's time to rethink the entire "operating system itself". 

Join the movement to close the loop!


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